Marks & Spencer's popular Crafted Christmas Sourdough Baguettes have made an eagerly anticipated return to stores, sparking excitement across social media platforms.

British shoppers have flooded social media with enthusiastic responses to the festive bread's comeback, with many expressing their delight at seeing the seasonal favourite back on shelves.

The return has prompted both loyal fans and newcomers to share their enthusiasm, with some customers revealing they've already rushed to try the seasonal offering for the first time.

The festive bake has garnered widespread praise from M&S customers, with social media users describing it as "incredible" and "the best."

One enthusiastic customer commented: "I just inhaled one today! My first ever! It was incredible and I might get another tomorrow."

Another exclaimed, "They're back!", showing the excitement surrounding the product's return.

"Quite lovely they are as well," shared one satisfied shopper, while others chimed in with comments like, "These sound amazing" and "Sounds and looks yummy!"

First-time buyers and returning customers alike expressed their approval, with one stating simply: "This bread is the best."

"I need this again," wrote another loyal customer, demonstrating the product's popularity among M&S shoppers.

Shoppers eagerly shared their serving suggestions for the festive baguette across social media.

Some suggested cheese-based combinations, with one shopper simply stating: "This with cheese."

One customer enthused: "Imagine! Christmas morning hot bacon and brie!" Someone else proposed: "With baked Camembert for Christmas Eve?"

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The versatility of the bread has inspired various festive meal ideas, with one customer imagining it as a "festive butty".

The Crafted Christmas Sourdough Baguette (350g) is described by M&S as follows: "Full of festive flavours, this baguette is crafted by master bakers and takes over 34 hours to create.

"Filled with dried cranberries, crispy onions, pumpkin seeds and sage, it’s perfect for dunking in soup or packing full of your favourite fillings for a Christmassy lunch."

In other supermarket Christmas news, Aldi has brought back its sell-out festive red wine for less than £4.