Reform UK has drawn back in the polls in the Midlands as the Tories slowly close the gap between the parties.
Following the announcement that Nigel Farage would be taking over as leader of Reform UK, the party shot up in the polls across the country, taking over in the Midlands from the Conservatives.
But now, Reform is scrambling to maintain its hold ahead of Sunak's party almost one week before the general election on July 4.
Figures taken from a YouGov poll daily tracker on June 18 show in the Midlands, Reform UK is sitting at 23 per cent in the polls while the Tories are only 3 points behind at 20 per cent.
On June 4, Reform UK pushed ahead at 25 per cent of the vote share meaning they have dropped a couple of points while the Tories have increased one.
In the Midlands, the Labour Party continue to dominate sitting at 35 per cent of the vote, however, their share has also reduced from 48 per cent on May 24.
Meanwhile, the Lib Dems have shot up from 6 per cent on May 24 to 11 per cent on June 18.
Across all regions, Reform UK have also lost their lead in the polls as they dropped to 18 from 19 per cent.
YouGov polling from June 19 showed the Conservative party jumped two points to 20 per cent giving them a two-point lead on Reform.
Farage has claimed that a Conservative wipeout at the general election could be even worse than polls suggest.
He said: "I think things are getting worse and worse for them.
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"There is obviously some of the Farage effect in it, but it’s nowhere near as strong as it is today. We are the ones with momentum."
With Farage as the face of the Reform Party, its popularity has soared, leading to what is referred to as the "Farage effect."
Sunak and Starmer have seen themselves overshadowed by the seven-times failed MP as the media rushed to cover the politician.
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