Kaleb Cooper has teased fans that they may not have to wait until Clarkson's Farm season four arrives to see him back on screens.
The 25-year-old has appeared in every episode of Jeremy Clarkson's hit farming show since it premiered in 2021 and has become a star in his own right thanks to his know-how and chemistry with the former Top Gear star.
His popularity and newfound stardom has resulted in the 25-year-old releasing two bestselling books - with another on the way - and embarking on a nationwide tour.
Despite receiving some criticism for his outbursts in the third season of Clarkson's Farm, Cooper's stock remains sky-high among fans of the show.
So it may come as no surprise that the young farmer has decided to capitalise on this by launching his own YouTube channel.
However, while Clarkson's Farm is centred on the goings-on at Diddly Squat, Cooper's new on-screen project will see him shine a light on his contracting business.
A post shared by Kaleb Cooper Contracting Ltd (@kaleb_cooper_contracting_ltd)
He explained all in an Instagram trailer showing him hard work in one of his tractors.
"After great demand, I have some very exciting news to announce..." Cooper teased in the accompanying caption shared on his business page.
He continued: "Kaleb Cooper Contracting has come to YouTube!! We’ll be showing you what we get up to during our busy year."
Directing fans on how to keep up with the new project, he concluded: "Link to the channel in our bio, make sure you subscribe to the channel for updates, hope to see you all there soon."
Inevitably fans rushed to share their thoughts in the comments section - including a seemingly perturbed Clarkson.
"Think prime already do that Kaleb," one of his followers commented which caught the attention of Clarkson.
The Grand Tour host echoed the user as he remarked: "I was about to say the same thing!!!"
It's not the first time in the past few days Clarkson has used social media to put down his Clarkson's Farm co-star.
Earlier this week, Clarkson's partner Lisa Hogan celebrated a birthday, prompting swathes of well wishes from fans.
In particular, Cooper had a special treat in store for his Clarkson's Farm co-star, revealing on Clarkson's Instagram tribute to her: "Now the question is did Lisa like my singing this morning happy birthday."
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Clarkson issued a blunt response his newly-appointed farm manager, simply replying: "No."
However, Hogan had much more pleasant response than her other half, telling Cooper: "Adored all perfectly sung first five words. I really did, t'was perfection." (sic)
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